About Small Business Big Ideas
I was inspired to get back into marketing and in particular focus on the SME market rather than going back to Big Brands by my own challenges & experiences running my own small business for the last 10 years.
Once this germ of an idea was firmly planted in my mind, speaking to other small business owners it became clear that many of them weren’t achieving their goals or maximising their business performance, and that improving their marketing would make a massive difference to both their business and personal lives – but they simply didn’t know what to change or where to turn to for help.
That’s where Small Business Big Ideas comes in.
Making Small Business Owners Happier…By Making Your Marketing Better!
It took a fair bit of intellectual to-ing and fro-ing to work out what Small Business Big Ideas was really all about and how I could articulate that clearly.
Being a plain speaking sort of bloke – opposed to those that don’t know much about Marketing making it appear as if they know more by using fancy complicated jargon – I’m a firm believer that effective Marketing must be either about Attracting New Customers or Selling More Stuff to Current Customers
But that’s still all a bit ‘Features & Benefits’ – I needed something which would appeal emotionally…
Then it struck me – having been a business owner myself for over 10 years I knew that more often than not my mood was directly linked to the performance of the business.
Business going well = Happy Chappy,
Business not-doing-so-well = Look Out!!! Major Stress, Worry & Grumpiness!
So that led me to the neat little sentence in bold above, which I think perfectly encapsulates what I do