I can work on hourly or daily rate, a fixed project rate or a monthly retainer fee.
If you want to retain control of your marketing but just need occasional guidance my one-off consulting sessions may be ideal to make that breakthrough or get a sounding board for new ideas.
We’ll work together to take a detailed look at your marketing activity to see what’s worked, what hasn’t and what you can do to improve your results & grow your business.
Before you start to think about devising a marketing campaign you need to understand your customers & what sets you apart from your competition. Only then can you start to develop your marketing goals and develop an effective marketing strategy to meet them.
We’ll spend the first session getting under the skin of your business, focusing on your customers and what makes you special. The next session will be focused on developing an effective marketing strategy to find new customers and build trust, to generate initial sales then develop the customer relationship to build long term value to your business.
Once you have a Marketing Strategy the next step is to set this out into a Marketing Plan. It helps to coordinate your campaign throughout the year and takes account of any seasonal trends, plus it ensures consistent communication to your audience and enables you to monitor your efforts
Are you planning to setup regular email marketing to your customers? Would you like to organise a targeted direct mail campaign or get everything ready for an exhibition or trade show? Whatever the marketing project, I can help you to get it done.
If you don’t have a marketing department but need ongoing support to implement your marketing plan, I can be your freelance Marketing Manager. We’d agree the campaigns and projects together and I’ll make sure they’re implemented in time and on budget.
If you’d like to find out more about one or more of the above services, or even just have a chat about your current situation please drop me an email to neil@smallbusinessbigideas.co.uk or give me a call on 0191 532 5480
